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Programme goes digital

A new way to keep up with The Harrier…

By Matty Paddock - 10/08/2026

Posted 7 hours ago

HARRIERS will continue to drive home the club’s commitment to sustainability during the 2026-27 season with the introduction of a fully digital match day programme.

Sustainability has been at the heart of much of what the club has strived to achieve over the last six years, with significant changes made throughout Aggborough during that time.

The club’s partnership with Bromsgrove District Council’s Commercial Waste Services has recycled a further 15 tonnes of waste during that period, while we’re proud that 100% of our non-recyclable waste continues to be converted into renewable energy.

Our playing kits, produced by Scimitar, a local manufacturer, are made from 100% recycled polyester. Each playing shirt contains the equivalent of at least seven plastic bottles, helping to divert plastic waste from landfill and our oceans.

The club is taking that commitment further in 2026-27, introducing a default digital version of our Season Ticket for the first time, encoring our supporters to ditch plastic. This has reduced the number of plastic ticket cards produced by over 60%, while the move to a digital-only match day programme will save approximately 200,000 sheets of paper across the season.

The programme will also be free to view, providing an additional saving for supporters while ensuring they can continue to enjoy a key part of the match day experience.

General Manager Paul Biggerstaff said: “Sustainability is important to the club, our supporters and our partners, and we are always looking to evolve areas of our operation to reduce our environmental impact.

“A digital-only programme will represent a saving for our fans and offer valuable, additional exposure for the club and its partners throughout the season. Our plan is to distribute it extensively and spread the word about all the incredible things happening here, on and off the pitch.”

The first edition of a new-look The Harrier will be available to view ahead of our opening home game of the season against Eastleigh on Saturday, 15th August 2026.

This article is about: Commercial, Match