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The Prospect Coaches North Stand

Bringing you more on a familiar name at Aggborough Stadium this season…



Richard Lane with Nathan Hadley (middle, right) and family from Prospect Coaches. Pic (C) KHFC

HARRIERS fans will have seen a familiar name displayed with prominence at Aggborough this season following the extension of the club’s partnership with Prospect Coaches.

Prospect, based in Stourbridge, are established as one of the largest coach companies in the Midlands, and are a trusted transport provider to not only the men’s first team at Harriers, but it’s loyal supporters, too.

In addition, Prospect’s extensive fleet of coaches provides transport for around 200 schools in Birmingham, investing over £3 million into its operations in recent years, which includes private, executive and corporate hire.

Their relationship with Harriers began with team transport several years ago and has grown and developed to include supporter travel and event sponsorship – such as the upcoming Evening With Steve Bull event at the Aggborough Suite.

The Prospect Coaches branding has been at home at the top of the North Terrace for 2023-24, the company taking the next step in its support of Harriers by securing exclusive stand sponsorship for two seasons.

Managing Director of Prospect Coaches Nathan Hadley said: “Prospect Coaches was always looking to extend its support of Kidderminster Harriers following last season’s promotion. This sponsorship wasn’t initially in our thinking, but as soon as we’d heard the North Terrace sponsorship was available, we knew we couldn’t pass up the opportunity.

“We’re proud to formally announce the Prospect Coaches North Stand which cements our long-standing relationship with the club further.”

Richard Lane, Chairman of Kidderminster Harriers added: “We can’t thank Nathan and the Prospect Coaches team enough for their support, and their work week in, week out, in ensuring our men’s first team and supporters get to games up and down the country safely.

“This is yet another example of another long-standing, meaningful and mutually beneficial partnership that we as a football club have nurtured and developed over the last few years. It really demonstrates the value for businesses who work with us over the long-term.”

Tickets are on sale for all remaining Harriers matches of the 2023-24 season now, including the Prospect Coaches North Stand! Buy today.


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